Brand Guidelines 2025
Modern Education Technology — Identity System
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Brand Guidelines 2025
Modern Education Technology — Identity System
Primary Mark
Full colour on white — default usage for all digital and print applications.
Clearing Space
Minimum clear space equal to the cap-height of the "n" on all four sides.
B/W Version
Use on single-colour print backgrounds or when brand colours are unavailable.
#12007C
Deep Navy
Primary Brand
#1839F9
Electric Blue
Accent / Gradient End
#107B42
Forest Green
Primary Alt
#369545
Leaf Green
Gradient End
Primary — Poppins
Poppins
Bold Weight
Regular — clean and legible
Light
Aa
Regular
Aa
Semi
Aa
Bold
Aa
Extrabold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 @ & ! ?
Secondary — Arial
Arial
Arial Bold
Regular — system fallback
Regular
Aa
Bold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 @ & ! ?
NextGen is a forward-thinking education technology brand built for the next generation of learners. The brand combines a playful energy with academic credibility — positioning itself as a trusted partner in modern education.
The wordmark "nextGen" uses custom letterforms — lowercase "next" in navy flows into the capitalised "Gen" in green, with a graduation cap atop the G and spectacles within the circular element, symbolising knowledge, vision, and growth.
Social Media
Target Audience
Goals
Type of Content
Opportunities