Motion Graphics · 2025
Client
MAX Water Softener
Industry
Electronics / Home Appliances
Timeline
1 Week
Deliverables
Social Reel, Caption Copy
Role
Direction + Editing
01
MAX needed a quick-turnaround social reel that could explain the everyday benefits of a water softener to a local Bangalore audience in just a few seconds.
02
01
Opened on the most relatable hard-water problem before introducing the fix.
02
Used punchy on-screen text to carry the message even with sound off.
03
Tailored caption and CTA copy to a Bangalore-based audience.
03 / Results
+64%
Engagement vs. previous reel
120+
Booking enquiries generated
<1 week
Brief to publish
“Short, simple, and it actually got the phone ringing. That's all we wanted.”
— Owner, MAX Water Softener
