Motion Graphics · 2024
Client
MAX Electronic Water Conditioner
Industry
Electronics / Home Appliances
Timeline
3 Weeks
Deliverables
45s Product Reel, 4 Social Cutdowns
Role
Direction + Motion Design
01
MAX needed a launch film that could explain a fairly technical product — an electronic water conditioner — in a way that felt simple, clean, and persuasive to everyday households.
02
01
Built the narrative around a single, relatable household problem.
02
Clean iconography and type-in-motion to simplify the technical story.
03
Cut, graded, and mastered for placements from product pages to Reels.
03 / Results
4
Social cutdowns delivered with the master
+70%
Engagement on launch post
<3 weeks
Concept to final delivery
“They made our product simple to understand without dumbing it down. Exactly what we needed for launch.”
— Marketing Lead, MAX
