Brand Identity · 2024
Client
Atharv Eco Friendly
Industry
Sustainability / DTC
Timeline
4 Weeks
Deliverables
Logo, Packaging Direction, Launch Kit
Role
Creative Direction + Design
01
A new eco-friendly products brand needed an identity that felt rooted in tradition while signaling a genuinely sustainable, modern proposition.
02
01
Built the mark around a script-meets-symbol lockup that nodded to heritage and nature.
02
Earth-toned palette paired with a clean sans for legibility at small sizes.
03
Packaging direction, social templates, and a launch campaign toolkit.
03 / Results
0→1
Brand built from the ground up
5K+
Reach on launch week posts
100%
Founder approval on final mark
“They understood exactly what we were trying to say before we could fully articulate it ourselves.”
— Founder, Atharv Eco Friendly
