Brand Guideline
NEXTGEN
A complete reference for logo usage, color, typography & social media.
01 / Identity
LOGO VARIATION
nextGen
EDUCATION & TRAINING
nextGen
EDUCATION & TRAINING
nextGen
EDUCATION & TRAINING
02 / Concept
LOGO DESIGN
1. BRAND OVERVIEW
NextGen is an education and training brand dedicated to empowering the next generation of professionals. The brand combines academic credibility with forward-thinking energy — built to inspire ambition, celebrate achievement, and communicate opportunity at every touchpoint.
2. LOGO CONCEPT
The "nextGen" wordmark features a graduation cap and glasses integrated into the letter "G" — a clever typographic symbol of learning and vision. The bold Poppins weight conveys confidence and modernity, while the green-on-dark palette signals growth and progress.
3. BRAND PERSONALITY
03 / Final Lockups
FINAL LOGO
nextGen
EDUCATION & TRAINING
Logo image to be added
04 / Palette
COLOR PALETTE
#107B42
Primary Green
#12007C
Primary Indigo
#000000
Text Black
#FFFFFF
White
BRAND GRADIENTS
Green Gradient
#107B42 → #369545
Indigo Gradient
#12007C → #1839F9
05 / Type
TYPOGRAPHICS
PRIMARY TYPEFACE — POPPINS
Poppins Bold
Poppins ExtraBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
SECONDARY TYPEFACE — ARIAL
Arial Regular
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
06 / Social
SOCIAL MEDIA GUIDELINE
TARGET AUDIENCE
- · Prospective Clients
- · Prospective Employees
GOALS
- · Increase brand awareness
- · Improve SEO ranking
- · Promote content & drive traffic
- · Attract new employees
TYPE OF CONTENT
- · Campaign Posts
- · Branding Posts
- · Relevant topic shares / external content
OPPORTUNITIES
- · Hashtags
- · Tagging
- · Posting in groups / LinkedIn tagging
SOCIAL MEDIA PLATFORM — IMAGE SIZES
| Image size | 1080×1080px | 1080×1080px | 1080×1080px | 1080×1080px |
| Banner size | 1080×1920px | 1080×1080px | 1080×1920px | 1080×1920px |
| Story / Reel | 1920×1080px | — | — | 1920×1080px |