Physio 365's old visual identity didn't reflect the warmth and energy of their care — it needed to feel active, modern, and approachable rather than purely clinical.
02
OUR APPROACH
01
Brand Strategy
Repositioned around the line 'Adding health to life.'
02
Identity System
Refreshed wordmark, dynamic figure motif, supporting color system.
03
Rollout
Applied across clinic signage, uniforms, and a refreshed social presence.
03 / Results
THE OUTCOME
+45%
New patient inquiries post-launch
100%
Staff adoption of new identity
4.7
Average patient satisfaction rating
“The new look matches how our team actually shows up for patients — energetic, warm, and professional.”