Social Media · 2025
Client
Kosha Sutra
Industry
Wellness / D2C
Timeline
Ongoing
Deliverables
Campaign Creatives, Carousel Templates
Role
Art Direction + Design
01
The Aabha Sudh wellness mist needed a campaign that felt premium and calming — distinct from the louder, more clinical look of typical wellness ads.
02
01
Soft gradients, botanical motifs, and a gold-on-lavender palette to signal calm and premium quality.
02
A reusable carousel and story template system for ongoing campaign pushes.
03
Designed layouts that let the product's promise — 'find your inner balance' — lead the frame.
03 / Results
+72%
Story reply rate
3×
Link clicks vs. prior campaign
20+
Templated assets delivered
“Every asset feels like it belongs to the same calm, premium world. Our audience noticed the shift immediately.”
— Marketing Lead, Kosha Sutra
