Motion Graphics · 2025
Client
Kosha Sutra
Industry
Wellness / D2C
Timeline
2 Weeks
Deliverables
Product Reel, Key Art
Role
Direction + Motion Design
01
Kosha Sutra needed a launch reel for their Koushalayam space-clearing elixir that could communicate a sensory, ritual-driven product through a purely visual, scroll-stopping format.
02
01
Built the reel around the ritual of 'spray, cleanse, balance, repeat' as a calming visual loop.
02
Designed warm, botanical key art to anchor the product's identity across the campaign.
03
Paired slow-motion product shots with ambient sound design for a meditative feel.
03 / Results
+58%
Saves vs. account average
2.1×
Watch-through rate
15s
Final cut length
“They captured the feeling of the ritual, not just the product. That's exactly what we needed people to see.”
— Founder, Kosha Sutra
