Visual Mottion
Lotus Wellness — Identity & Motion Mark

Motion Graphics · 2024

LOTUS WELLNESS — IDENTITY & MOTION MARK

Client

Lotus Wellness

Industry

Wellness / Lifestyle

Timeline

2 Weeks

Deliverables

Animated Logo, Sting Pack

Role

Motion Design

01

THE CHALLENGE

A static emblem wasn't enough for a wellness brand whose entire presence lives across video and social — the mark needed to move.

02

OUR APPROACH

01

Frame Studies

Explored multiple animation directions for the lotus emblem before narrowing to one.

02

Motion Principles

Defined easing, timing, and a consistent reveal language for the mark.

03

Sting Library

Short, medium, and long variants delivered for every placement.

03 / Results

THE OUTCOME

5

Sting variants delivered

<1 week

Turnaround on revisions

100%

Approval, no added rounds

“Watching our mark come to life changed how we think about every piece of content we put out now.”

— Founder, Lotus Wellness

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